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Happy New Year 2020 !


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Que pensez-vous du dernier salon E-Commerce Expo de Berlin !

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 L'E-commerce Berlin Expo s'est achevée Jeudi 19 Février après deux jours d'effervescence ! Le principal salon allemand du E-commerce a mis l'accent sur les nouvelles tendances de  ce secteur. En outre, l'essor de l'intelligence artificielle (IA) et ses bénéfices pour les entreprises  sont indéniables:  -elle représente un gain de temps considérable. En effet, 81% des professionnels estiment que l'IA  leur permet de s'affranchir des taches manuels pour se consacrer à des missions plus importantes. -elle permet aux société d'optimiser l'expérience client (UX) à hauteur de 67% en répondant plus  facilement aux attentes des clients. -l'IA permet d'accroitre les revenus de 15% , et le le Retour sur investissement de 20% selon  McKinsey. D'autre part, la réalité virtuelle (AR/VR) va certainement contribué de plus en plus  à l'expérience d'achat des clients. D'autres thèmes comme le futur des cookie s (Google),  l'hype...
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The SHOP! trade fair came back !

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The Shop! show (formerly MPV - Popai) will be held in Paris until the 27 March 2025! 💶  This will also be the first edition of C!Brand. It will be held at the same time as Shop!  The C!Brand show is dedicated to ‘brand image deployment issues’ encountered  by marketers, merchandisers, creative designers, etc.  👜 The 200 exhibitors at Shop! will be delighted to welcome visitors to Paris. Furthermore,  the 2025 edition of Shop! will highlight eight different sectors: outdoor advertising, signs  and signage, interior design and decoration, packaging, print advertising, media objects,  events and window covering. Actually, in 2023, the Shop! show will have welcomed  around 9,000 visitors. The majority were marketing professionals (26%), sales people (19%),  creative and design professionals (17%), buyers (6%) and general managers (7%).  They have been working in the technology sector, in the agri-food industry, fashion and  textiles, ...
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The "Mobile Marketing Rendez-Vous" was waiting for you !

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The "Mobile Marketing Rendez-Vous" happened today in Paris (at La Fabrique) ! 😄   This moment was divided into eight captivating conferences highlighting the rise of AI in mobile marketing, the Apple Store and its new opportunities, and the importance of video  as a growth lever in mobile e-commerce. The future of mobile marketing is already taking shape. 📱 The leaders who hosted the "Mobile Marketing Rendez-Vous" didn't fail to emphasize the new trends  as well as the challenges facing mobile marketing. 📈 Here are the titles of the debates : 🎤 - “AI: The new superpower for marketers?” 🤖 - “App Store Optimization: Best practices and new distribution opportunities”. - “How video is reinventing app promotion and m-commerce?” ...   https://event.appsflyer.com/rendez-vousdumarketingmobile?utm_source=linkedin&afc_source=linkedin&utm_medium=social&afc_medium=social&utm_campaign=marketing&afc_campaign=marketing        ...
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