We celebrated "Future of DOOH" yesterday !

The Future of DOOH was held yesterday in Paris ! 😃 The speakers led nearly ten conferences 
 
about DOOH : 🎤 'an overview of the development of DOOH in France', 'DOOH, its new 
 
environments and atypical contexts’, ‘How to optimise your DOOH investments’...
 
The word DOOH comes from the English acronym ‘Digital Out-Of-Home’ : it stands for digital 
 
outdoor advertising. DOOH makes it possible to display advertising on wall panels and giant screens 
 
in highly concentrated locations (hotels, restaurants, shopping centres, stations, etc.). Moreover, 
 
DOOH is currently experiencing a rapid and steady growth. According to a study conducted by 
 
the website https://www.researchandmarkets.com, global DOOH sales will rise from $18.80 billion 
 
to $58.67 billion in 2031.  💵    

 
 
 
 


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